On May 26, 2020 Salesforce has come up with a new series of Quick Start Commerce Solutions which enable businesses to establish themselves online as quickly as possible. It has earmarked four solutions at direct to consumer goods (D2C), the Business to business sector (B2B), grocery and food services, and curbside pickup. All these sectors have experienced a rise in demand during Q1 due to the Covid-19 crisis. A growth of 27% year on year was observed in the Q1 shopping index report of Salesforce which included both Buy Online Pick-up In-Store (BOPIS), compared to those which did not provide BOPIS. For the time being, 45% growth was seen in digital traffic year on year, a 51% spike in mobile activity, and an increase of 50% in desktop traffic.
Reality Checkpoint for Commerce
The globe has evolved to a digital-first economy, and the online platform is becoming the backbone for several businesses. According to the research, 41% are online shopping more than before the corona crisis in the UK. During this phase of COVID-19 pandemic the demand for direct to consumer, curbside pickup, delivery, and subscription offerings has increased dramatically. These offerings are expected to remain significant in the customer’s experience during the current situation of pandemic into the reopening phase and even beyond. Although, getting success in the digital-first economy is more than it seems and takes more than setting up an online storefront given that the storefront should be equipped with speed, intelligence, flexibility, and scalability needed to enable companies to grow and evolve quickly to remain relevant with customers over channels.
Quick Start Offerings
Quick Start Commerce for Direct to Consumer and essential goods speed up the path to purchase for customers and necessary goods businesses with little or no existing e-commerce by setting their new sites up, quickly. The solution also consists of digital commerce and order management capabilities also pre-built payments, tax, and shipping service amalgamation.
Quick Start Commerce for Grocery and Food services facilitates businesses such as grocery, food services and quick-serve restaurants to move from clicks to curb. It accomplishes this by developing new commerce sites speedily and enabling customers to buy online and pick up curbside. Digital commerce, payments, and tax integrations, order management capabilities can be leveraged by businesses. An instacart shopper along with a customer’s online order steps forward to pick items in order to pack in a box for which a simple picking and packing application for store associates are available which fulfills orders using in-store inventory.
Quick Start Commerce for Business to business enables businesses to rapidly launch the B2B commerce storefronts which authorize buyers to find and order products with ease. This plan of action unbolts new revenue channels with easy reordering allowing consumers to reorder items in only a few steps. It simplify consumer’s path with AI-powered items recommendations, FAQ pages, and online communities in self-service options including live chats and others.
Quick Start Commerce for online buying and curbside pickup is a whole curbside solution, helping brands to shift items from in-store inventories online and sell more to buyers. It leverages combined order lifecycle management potential from the order management system. It also makes use of customized experience of customers developed on Commerce portals and payment integrations. Businesses can now allow easy to use, safe online ordering with less or no contact pickup and alert customers with exact pickup times.
A drastic change has occurred due to the Coronavirus pandemic which has changed the ways the businesses will operate maybe forever. This implies that businesses will have to change too although businesses seeking to take up the digital platform to ensure cashflow will survive including Salesforce. Quick Start Commerce Solutions by Salesforce offers the pace, intelligence, flexibility, and scalability that are required by digital businesses to build quickly. It is powered by the Salesforce Commerce cloud implying that businesses will have inbuilt AI-capabilities. Also, businesses will be able to access the Salesforce partner ecosystem helping them to satisfy customer demands online and beyond. Probably, with the fluctuating consumer behavior and the emergence of new shopping channels, the platform will upgrade in the future.