Roku Inc., is a US based company with a TV streaming platform allows users to easily discover and access a wide variety of movies, TV episodes, live programming and more. It competes with Amazon’s Fire TV, Apple’s Apple TV and Google’s Chromecast. Operating in two reportable segments, it generates revenue through the sale of streaming players, advertising, content distribution, subscription and transaction revenue sharing. As of Q3 2019, the revenues from the different reportable segments came in at. Now let’s look into ROKU Revenue by Segment data here.
Platform revenue primarily comes from advertising sales, content distribution, licensing agreements with other TV brands and service operators and billing services on the platform. To date, most of this segment’s revenue is generated from United States. During the three months ended September 30,2019 revenue generated from this segment is around 79% more compared to the same period in 2018. In addition to an increase in content revenue, this whopping increase is also attributable to higher advertising revenue.
Player revenue primarily comes from the sale of streaming players through consumer retail distribution channels, including major brick and mortar retailers, such as Best Buy and Walmart as well as online retailers, primarily Amazon. This segment also includes the revenue generated from the sale of audio products but that is not very significant. In the International markets, wholesale distributors are the major selling points. Some of the countries outside the United States include Canada, France, the Republic of Ireland, Mexico and several other Latin American countries. During the three months ended September 30,2019 revenue generated from this segment is around 11% more compared to the same period in 2018. This could be attributed to an increase in the volume of player units sold by 21% offset by a 9% decrease in the average selling price of players.
Roku Inc., headquartered in San Jose, California, United States, is a publicly traded company listed on the NASDAQ with a ticker symbol ‘ROKU’. The company’s business model revolves around increasing the number of households using their platform to watch TV, which is measured by the number of active accounts, increase user engagement, which is measured by the streaming hours and then monetize the platform. The company, founded as a Limited Liability Company (LLC), has a subsidiary named Dynastrom.
Roku’s consumer products include PhotoBridge HD 1000, for displaying images on HD TV and Roku Sound Bridge, a network music player. BrightSign solid-state media player is produced for operation in retail environment.
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