Become a smarter investor today.
Note: The chart has been updated to reflect a change in Netflix’ reporting.
Netflix used to report Subscriber Additions by Segment but it’s now started to report Subscriber Additions by Region. It’s regions are:
This article discusses the statistics on Netflix – Subscriber Additions by Segment 2020. The subscriber additions (adds) refers to the net additions during a given period. It is used to measure whether the number of new customers gained exceeds the customers lost. It is computed as follows:
|Net subscriber addits = New subscriber gained (gross adds) in a period – subscriber lost over the same period (churn)|
Importance of tracking subscriber additions by segment for Netflix
Tracking subscriber adds provides information about changes in the different types of customer base for Netflix.
subscriber additions by segment as a metric
A positive net addition would be ideal. Furthermore, an increase in subscriber adds from one period to another would also be a good indicator of growth for the company.
Analysis of performance of Netflix based on subscriber additions by segment
The domestic DVD division of Netflix has been facing a downtrend since FY 2015. In Q2 FY 2019 the subscriber adds for this segment stood at -159,000, which was an improvement from the -168,000 subscriber additions in Q2 FY 2018. In Q4 FY 2018, the gap between new customers gained and customers lost was the least, at -121,000.
In Q1 FY 2019, the domestic streaming segment had 1.24 million net additions. This reduced to negative 114,000 in Q2, marking a 109.19% decline from Q1. In Q4 FY 2016, there was an all-time high rise 425.545 from Q3, which fell to 132.43% in Q4 FY 2017 and once again fell to 92.35% in Q4 FY 2018.
The international streaming segment of Netflix faced a decline of nearly 60% in its subscriber adds from Q1 FY 2019 to Q2. In the previous year, there was a decline of 18.075% from Q1 FY 2018 to Q2. The third quarter of FY 2016 has witnessed the highest quarterly rise till date, of 111.09%. This rise fell to 7.45% in Q3 FY 2017, but rose to 31.33% in Q3 FY 2018.
Always know what you’ll pay. No hidden costs or surprises.
* Billed annually, local taxes extra.
* Local taxes extra.