This article discusses the statistics on Netflix – Subscriber Additions by Segment 2020. The subscriber additions (adds) refers to the net additions during a given period. It is used to measure whether the number of new customers gained exceeds the customers lost. It is computed as follows:
|Net subscriber additions = New subscriber gained (gross adds) in a period – subscriber lost over the same period (churn)|
Importance of tracking subscriber additions by segment for Netflix
Tracking subscriber adds provides information about changes in the different types of the customer base for Netflix.
subscriber additions by segment as a metric
A positive net addition would be ideal. Furthermore, an increase in subscriber adds from one period to another would also be a good indicator of growth for the company.
Analysis of the performance of Netflix based on subscriber additions by segment
The domestic DVD division of Netflix has been facing a downtrend since FY 2015. In Q2 FY 2019 the subscriber adds for this segment stood at -159,000, which was an improvement from the -168,000 subscriber additions in Q2 FY 2018. In Q4 FY 2018, the gap between new customers gained and customers lost was the least, at -121,000.
In Q1 FY 2019, the domestic streaming segment had 1.24 million net additions. This reduced to negative 114,000 in Q2, marking a 109.19% decline from Q1. In Q4 FY 2016, there was an all-time high rise 425.545 from Q3, which fell to 132.43% in Q4 FY 2017 and once again fell to 92.35% in Q4 FY 2018.
The international streaming segment of Netflix faced a decline of nearly 60% in its subscriber adds from Q1 FY 2019 to Q2. In the previous year, there was a decline of 18.075% from Q1 FY 2018 to Q2. The third quarter of FY 2016 has witnessed the highest quarterly rise to date, of 111.09%. This rise fell to 7.45% in Q3 FY 2017 but rose to 31.33% in Q3 FY 2018.
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