They are a global company with manufacturing facilities in the United States, the Philippines and Thailand, and sales offices and design centers throughout the world. They design, develop, manufacture and market linear and mixed-signal integrated circuits, commonly referred to as analog circuits, for a large number of customers in diverse geographical locations. The analog market is fragmented and characterized by diverse applications, a great number of product variations and, with respect to many circuit types, relatively long product life cycles. Their objective is to develop and market both proprietary and industry-standard analog integrated circuits that meet the increasingly stringent quality and performance standards demanded by customers.The major end-markets in which we sell our products are the automotive, communications and data center, computing, consumer and industrial markets. They are incorporated in the State of Delaware. The Maxim Integrated Revenue By Segment chart highlights the markets that it currently caters to.
Maxim Integrated Revenue By Segment/End Market
|Revenue By End-Market||Q2 2018 (Thousand)|
|Communications & Data Center||$124527|
The Company designs, develops, manufactures and markets a broad range of linear and mixed-signal integrated circuits. All of the Company’s products are designed through a centralized R&D function, are manufactured using centralized manufacturing (internal and external) and sold through a centralized sales force and shared wholesale distributors.
It currently has one reporting segment, and so the chart attached above provides a breakdown of Maxim’s Revenue By End-Market.
Their strategy has been to target both the linear and mixed-signal markets, often collectively referred to as the analog market. However, some of their products are exclusively or principally digital. While their focus continues to be on the linear and mixed-signal market, their capabilities in the digital domain enable development of new mixed-signal and other products with highly sophisticated digital characteristics.
Their linear and mixed-signal products serve five major end-markets: (i) Automotive, (ii) Communications and Data Center, (iii) Computing, (iv) Consumer and (v) Industrial. These major end-markets and their corresponding markets are noted in the table below:
Safety & Security
COMMUNICATIONS & DATA CENTER
Network & Datacom
Peripherals & Other Computer
Home Entertainment & Appliances
Mobility & Fitness Wearables
Automatic Test Equipment
Control & Automation
They market their products worldwide through a direct-sales and applications organization and through their own and other unaffiliated distribution channels to a broad range of customers in diverse industries. Their products typically require a sophisticated technical sales and marketing effort. Their sales organization is divided into domestic and international regions. Distributors and direct customers generally buy on an individual purchase order basis, rather than pursuant to long-term agreements.
Certain distributors have agreements with us which allow for certain sales price rebates or price adjustments on certain inventory if they change the price of those products. Certain distributor agreements also permit distributors to exchange a portion of certain purchases on a periodic basis. As is customary in the semiconductor industry, their distributors may also market other products that compete with their products.