Kellogg Revenue By Segment

Kellogg Revenue By Segment
Kellogg Revenue By Segment

 Business Overview

The chart attached above highlights Kellogg Revenue By Segment. For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. These foods include snacks, such as cookies, crackers, savory snacks, toaster pastries, cereal bars and bites, fruit-flavored snacks; and convenience foods, such as, ready-to-eat cereals, frozen waffles and veggie foods. Kellogg products are manufactured and marketed globally.

Kellogg Revenue By Segment

The chart attached above highlights Kellogg Revenue By Segment.Kellogg Company is the world’s leading producer of cereal, second largest producer of cookies and crackers and a leading producer of savory snacks and frozen foods. Additional product offerings include toaster pastries, cereal bars, fruit-flavored snacks and veggie foods. Kellogg products are manufactured and marketed globally. Principal markets for these products include the United States and United Kingdom.

The Company has the following reportable segments: U.S. Morning Foods; U.S. Snacks; U.S. Specialty; North America Other; Europe; Latin America; and Asia Pacific. The Company manages its operations through 10 operating segments that are based on product category or geographic location. These operating segments are evaluated for similarity with regards to economic characteristics, products, production processes, types or classes of customers, distribution methods and regulatory environments to determine if they can be aggregated into reportable segments. The reportable segments are discussed in greater detail below.

  • The U.S. Morning Foods reportable segment includes primarily cereal and toaster pastries.
  • U.S. Snacks includes cookies, crackers, cereal bars, savory snacks and fruit-flavored snacks.
  • U.S. Specialty primarily represents food away from home channels, including food service, convenience, vending, Girl Scouts and food manufacturing. The food service business is mostly non-commercial, serving institutions such as schools and hospitals. The convenience business includes traditional convenience stores as well as alternate retailing outlets.
  • North America Other includes the U.S. Frozen, Kashi, Canada, and RXBAR operating segments. As these operating segments are not considered economically similar enough to aggregate with other operating segments and are immaterial for separate disclosure, they have been grouped together as a single reportable segment.

The 3 remaining reportable segments are based on geographic location — Europe which consists principally of European countries; Latin America which consists of Central and South America and includes Mexico; and Asia Pacific which consists of Sub-Saharan Africa, Australia and other Asian and Pacific markets.

The table attached below highlights Kellogg Revenue by Segment ($ mn) for 2018 Q2:

Segment 2018 Q2
Asia-Pacific $373 million
Europe $621 million
Latin America $239 million
North America Other $462 million
U.S Morning Foods $643 million
U.S Snacks $745 million
U.S Specialty $277 million

The chart attached above highlights Kellogg Revenue By Segment. But overall, the measurement of reportable segment results is based on segment operating profit which is generally consistent with the presentation of operating profit in the Consolidated Statement of Income. Intercompany transactions between operating segments were immaterial for all periods presented.

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