JFrog’s Net Dollar Retention Rate (NRR) (2020-2023)

This statistic highlights JFrog’s Net Dollar Retention Rate (NRR), reported on a quarterly basis from Q1 2020 onwards.

What is Net Dollar Retention Rate (NRR)?

Net dollar retention is defined as a percentage that represents how your annual recurring revenue has increased or decreased over a given period. It is determined by taking your initial annual recurring revenue (ARR), adding any new subscriptions and upgrades, deducting any churn, and dividing the result by the original ARR.

Net dollar retention (NDR), also known as net revenue retention (NRR), assesses how much annual recurring revenue (ARR) or monthly recurring revenue (MRR) has grown or declined over time, taking into account client expansion as well as negative churn and downgrades. It provides a comprehensive picture of how well the user retains, engages, and grows the existing customer base as a measure of the company’s overall health and viability.

Subscriptions drive SaaS businesses—the number of customers who commit to utilizing the product or service for a certain length of time (typically one year or longer). NDR is an important indicator for SaaS organizations since it gauges not just client retention, but also the ability to keep those customers engaged and deliver innovations that help them accomplish or exceed their business objectives.

JFrog’s Net Dollar Retention Rate (NRR)

(all figures are in percentages)

The company offers an end-to-end hybrid universal DevOps platform that supports the software supply chain and enables enterprises to continuously deploy software updates to any system. This platform is an important bridge between software development and the delivery of that software, paving the way for the latest DevOps paradigm. JFrog’s vision is to operate a world of constantly updated and versions software. This is called Liquid Software. 

JFrog’s Net Dollar Retention Rate (NRR) rose from 133% in Q4 2020 to 130% in Q4 2021, marking a decline of 3%  on a year-on-year basis. On a closer look at the graph, it can be seen that there is a constant decline in the slope of the graph. It decreases with each passing quarter, except for Q4 2021.

In 2020, JFrog’s Net Dollar Retention Rate (NRR) has shown a slight decrease from 142% in Q1 2020 to 139% in Q2 2020, marking a decline of 3%. This depletion in net retention rate further continued as it declined to 136% in Q3 2020 from 139% in Q2 2020, accounting for a decline of 3%. This decrease further continued as JFrog’s Net Dollar Retention Rate (NRR) decreased to 133% in the last quarter of 2020, marking a sharp decrease of 6%. Between Q4 2020 and Q1 2021, the Net Dollar Retention Rate declined from 133% in Q4 2020 to 129% in Q1 2021, declining by 4%.

In 2021, JFrog’s Net Dollar Retention Rate (NRR) showed a slight decline from 130% in Q1 2021 to 129% in Q2 2021, marking a slight decrease of 1%. Further, there was nil change in Q2 and Q3 2021, standing at 129% in both the quarters. From here, there was a minor increase of 1%, from 129% in Q3 2021 to 130% in Q4 2021.

About JFrog

JFrog provides a binary repository management solution for software developers. JFrog’s mission is to work in a future where software is constantly updated and there are no versions. This is referred to as Liquid Software. They let businesses securely store all package kinds in a centralized repository where they can be changed, tracked, and managed. Their unified platform combines all software release procedures involved in developing and delivering software, allowing for continuous releases. They enable their customers to minimize their software release cycles and maintain a continuous flow of current, up-to-date software from any source to any destination. JFrog Artifactory, the world’s first universal software package repository, was created to radically change the way the software release cycle is managed. Their package-based approach to software release enables continuous software releases and software that is constantly up to date.

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