Fitbit’s Unit Sales Shipments

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This statistic highlights Fitbit’s Unit Sales Shipments, reported on a quarterly basis from Q1 2016 onwards.
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This statistic highlights Fitbit’s Unit Sales Shipments, reported on a quarterly basis from Q1 2016 onwards.

Fitbit is an American company that provides health and fitness devices like activity trackers, smartwatches, wireless technology devices that measure variables such as the number of steps walked, quality of sleep, heart rate, calorie count, and other metrics involved in personal fitness.  They have their headquarters in San Francisco, California. The company was previously called Healthy Metrics Research Inc. More than 39,000 stores carry Fitbit devices including Best Buy, Target, Dick’s Sporting Goods, etc. Fitbit products are sold on Amazon as well. Their products include Fitbit One, Fitbit, Flex, Fitbit Flex 2, Aria, etc. Fitbit’s main competitors are Fossil, Xiaomi, Huami, Moov, Misfit, etc.

Fitbit has its operations all across the globe, but about 60% of Fitbit’s total revenue comes from the U.S. Fitbit’s revenue dropped to 1.43 billion in 2019 from 1.51 billion in 2018, a 5.2% drop from 2018. Fitbit is considered the fifth largest wearable company in terms of shipments in 2019, which growth of about 14.8% from the previous year. Fitbit has reportedly sold more than 100 million devices worldwide and has more than 28 million active users.

In 2016 the first-quarter sales were about 4.84 million devices and then increased to 5.67 million devices in the second quarter before dropping slightly to 5.28 million devices in the third quarter. After this small shortfall the sales again went up to around 6.50 million devices by the end of 2016. In the first quarter of 2017 Fitbit had sold around 2.96 million devices worldwide after this the sales increased to 3.37 million devices in the second quarter,3.62 million devices in the third quarter and the last quarter of 2017 saw the sales shoot up to 5.40 million devices.

The sales dropped drastically as compared to the previous quarter, in the first quarter of 2018 to 2.15 million devices and then started growing and increased to 2.68 million devices in the second quarter, 3.54 million devices in the third quarter and went up to almost 5.60 million devices by the end of 2018. In the first quarter of 2019 dropped by a huge amount in comparison to the last quarter of 2018 to 2.93 million devices. The sales then went on to increase to about 3.53 million devices in the second quarter and 3.54 million devices by the third quarter of 2019.

Fitbit’s revenue had reached its peak in 2016 at $2.17 billion, after which the sales started declining and have been going down for three consecutive years now. The figures for Fitbit’s sales have shown a similar trend for the past three years where sales start increasing quarter on quarter as the end of the financial year approaches. Google has acquired  Fitbit for about $2.1 billion dollars. This acquisition of the company might help to improve the sales given Google’s brand power and thus improve the slump that the company had been facing in recent years. Fitbit is now coming up with new performance metrics and improved technology and more advanced products to attract new customers.

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