Summer Sale: Save 51% on Pro and invest smartly

[edd_has_expired_licenses]

Summer Sale: Save 51% on Pro and invest smartly

[/edd_has_expired_licenses]

Facebook’s Daily and Monthly Active Users (2011-2021)

Exclusive Data

You need the Pro Plan for unlimited access.

Pro Plan

$39 per month*

51% discount ends in:

00
Days
00
Hours
00
Mins.
00
Seconds

Download

About

This statistics highlights Facebook’s Daily and Monthly Active Users from Q1 2011 to the latest quarter of 2021.
Subscribe to Pro or Enterprise plans to unlock this feature.
More information
Subscribe to Pro or Enterprise plans to unlock this feature.
Contact the Analyst
Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on reddit
Share on facebook
Share on twitter
Share on linkedin
Share on email

Become a smarter investor today.

Access Business Quant for as low as $19/month

Become a smarter investor today.

Access KPIs & Segment Financials on US stocks

This statistics highlights Facebook’s Daily and Monthly Active Users from Q2 2011 onwards.

Facebook is the largest social media platform. With time, both platform and its user base have increased on a year-on-year basis. The article gives an overview of the status of Facebook’s users as of Q1 2021.

Facebook’s Daily and Monthly Active Users

Category Q1 2021 Q1 2020 YoY Growth in %
Daily Active Users 1.877 1.734 8%
Monthly Active Users 2.852 2.603 10%
Total 4.729 4.337 9%

(All figures in billions)

The size of the user base and their level of activity or usage of Facebook are critical for its success. The financial success of Facebook is determined by how successfully they are in adding, retaining, and engaging their active users by providing new products and services or introducing new features in existing products and services.

The given data of Daily Active Users (DAUs) and Monthly Active Users (MAUs) is based on user activity only on Facebook and Facebook Messenger, it does not include other products of Facebook like Instagram, and WhatsApp.

Daily Active Users (DAUs)

Daily Active Users are those who are registered and logged in on Facebook or have used Messenger application, either through the website or through a mobile device, on any given day.

Daily Active Users is calculated as a percentage of Monthly Active Users as a measure of engagement on Facebook or Messenger.

  • According to our database, Facebook’s Daily Active Users in Q1 2021 has increased by 8% to 1.88 billion users from 1.73 billion users during Q1 2020.
  • 65.96% of the monthly active users log in daily through mobile devices or desktops.
  • 23.79% of the world’s total population uses Facebook on daily basis.
  • Asia-Pacific and European regions are major contributors to growth in DAUs from Q1 2020 to Q1 2021.

Monthly Active Users (MAUs)

Monthly Active Users are those who are registered and logged in on Facebook or have used the Messenger application, either through the website or through a mobile device, within a month (last 30/31 days).

Monthly Active Users is used as a key performance indicator. Investors are more interested in the MAUs metric as it provides an overview of the company’s user growth. It helps in analyzing the companies ability to attract new customers and retain the existing ones.

  • According to our database, Facebook’s Monthly Active Users in Q1 2021 has increased by 10% to 2.85 billion users, from 2.60 billion users during Q1 2020.
  • 36.07% of the world’s total population uses Facebook every month.
  •  Europe has been a major contributor to growth in MAUs from Q1 2020 to Q1 2021.

Among the social media platforms, Facebook has the highest monthly active users worldwide followed by YouTube, WhatsApp, WeChat, and Instagram.

Worldwide, India has the maximum number of Facebook users around 260 million, followed by the US with 180 million, and Indonesia with 130 million.

Company Overview

Facebook, Inc. is a US-based company and its corporate headquarters are located in Menlo Park, California. Facebook also has offices in more than 80 cities across Europe, the Middle East, Africa, North America, Latin America, and the Asia Pacific.

Facebook was established in February 2004 by Chris Hughes, Dustin Moskovitz, Eduardo Saverin, and Mark Zuckerberg who were students at Harvard University in 2004.

Facebook’s mission is to give power to people to form communities and get closer to the world at large. Thus it provides platforms like Facebook and Messenger which are regarded as “Facebook metrics” along with its other products like Instagram, and WhatsApp which are regarded as “Family metrics” (Family metrics also include Facebook and Messenger).

Facebook provides useful and engaging products that help users to connect to their family and friends using mobile devices, computers, and in-home devices. It provides a platform that enables its users to share their ideas, opinions, photos, videos and can also view the activities of their friends, family members, and the public at large.

It does not charge its users while they register nor while they use its platforms thus the revenue earned by them is by selling advertising placements to marketers. This helps marketers to display their products and services to reach people of different ages, gender, location, behaviors, and interests. Marketers purchase ads that can appear on multiple platforms like Facebook, Messenger, and Instagram.

Read more

Access Segment financials and KPI data on US stocks

Our Plans

Always know what you’ll pay. No hidden costs or surprises.

  • Annual
  • Monthly

Basic

Get to know us

  • Access basic data
  • No credit card required
$0
per month
Start for Free

51% discount until September 30

Pro

For serious investing

  • Granular KPI data Access segment financials, non-GAAP metrics and KPI data from presentations and filings. Examples include financials by segment / region / product category, AT&T's broadband subscriber trends, Tesla's deliveries by model and lots more.
  • Stock research tools Features include : Stock screener, Stock comparison, sector financials, stock warnings, advanced charting tools, financial statements dating back 10+ years, stock reports, SEC filings and stock ratings. There are 200+ financial items and ratios on thousands of US stocks.
  • Industry data & tools Access premium operating data on 40+ industries. Examples include market share, smartphone shipments by vendor, subscribers by wireless carrier, historical gold production. There are 20,000+ such statistics.
$39
$19
per month*
Buy Now

Enterprise

For tailored workflows

  • All of Pro plan Get unfettered access to all our dashboards and dossiers.
  • Custom built features Get tailored dashboards built specially for you , based on your set of requirements, to simplify your research workflow.
$99
per month, onwards*
Contact Us

* Billed annually, local taxes extra. 

Basic

Get to know us

  • Access basic data
  • No credit card required
$0
per month
Start for Free

51% discount on Annual plan

Pro

For serious investing

  • Granular KPI data Access segment financials, non-GAAP metrics and KPI data from presentations and filings. Examples include financials by segment / region / product category, AT&T's broadband subscriber trends, Tesla's deliveries by model and lots more.
  • Stock research tools Features include : Stock screener, Stock comparison, sector financials, stock warnings, advanced charting tools, financial statements dating back 10+ years, stock reports, SEC filings and stock ratings. There are 200+ financial items and ratios on thousands of US stocks.
  • Industry data & tools Access premium operating data on 40+ industries. Examples include market share, smartphone shipments by vendor, subscribers by wireless carrier, historical gold production. There are 20,000+ such statistics.
$39
per month*
Buy Now

Enterprise

For tailored workflows

  • All of Pro plan Get unfettered access to all our features.
  • Custom built features Get tailored dashboards built specially for you , based on your set of requirements, to simplify your research workflow.
$99
per month, onwards*
Contact Us

* Local taxes extra. 

BQ Star 51% off

Get Pro for 51% off

  • Access all features immediately
  • Datasets updated every day
  • Export data in CSV and XLSX formats

Offer Ends In

Starting from $39 $19 / month

.