Facebook: Monthly and Daily Active Users

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This article discusses the stats on Facebook Monthly and Daily Active Users. Active users is a performance metric that refers to the total number of unique and identifiable (using email, username, ID) users that interact with the product or service of a company over a given interval.
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This article discusses the stats on Facebook Monthly and Daily Active Users. Active users is a performance metric that refers to the total number of unique and identifiable (using email, username, ID) users that interact with the product or service of a company over a given interval.

The two main types of active users are MAU and DAU. While MAU refers to monthly active users, that is the total number of active users over 30 days, daily active users (DAU) is the total number of active users in any given day.

Importance of tracking active users

Active users is a key performance indicator for internet products such as social networking sites, online games and mobile apps. Moreover, the DAU/MAU ratio is used as a rough measure of user retention rate. The focus therefore, would be to increase this ratio by maximizing the proportion of MAUs that would translate to more interaction in a single day window.

Active users as a metric

An overall higher number of active users in a given fiscal period would be a positive performance indicator.

Analysis of performance of Facebook based on Daily and Monthly active users

In Q3 FY 2019, the number of DAU was 1.62 billion. This was a 2.27% increase from Q2 and an 8.63% increase from Q3 FY 2018. The DAU crossed the 1 billion mark in Q3 FY 2015 and has been on an uptrend since then. In fact, the only quarterly decline for this measure was of 5.45% in Q1 FY 2015.

The MAU of Facebook stood at 2.45 billion in Q3 FY 2019. This metric has also been increasing since Q1 FY 2011, but unlike DAU there has not been a double-digit growth in any quarter till date. In both Q2 and Q3 FY 2019 the QoQ growth rate has been below 2%. In Q1 FY 2019, the QoQ growth rate decline from 3.15% in Q1 FY 2018 to 2.41%.

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