Activision Blizzard’s Monthly Active Users (MAUs) (2016 – 2023)

This statistic highlights Activision Blizzard’s Monthly Active Users (MAUs) from Q1 2016 onwards, split between Activision, Blizzard, and King.

Activision Blizzard, Inc. is the leading interactive content and service developer and publisher. Content and services on video game consoles, PCs, and mobile devices are developed and distributed. It also operates sports leagues and provides content with digital advertising.

Activision Blizzard’s Monthly Active Users

Activision Blizzard’s Monthly Active Users were from three segments:

• Activision
• Blizzard
• King

The following table sheds more light on each of the segment’s monthly active users.

(All figures in millions, except percentages)

Monthly active users are defined by Activision Blizzard as, the individuals who access their games in a particular month. A person who has access to two games is considered two users. The company monitors monthly active users because it is a vital measurer of its user base.

Activision Blizzard Inc.’s monthly active users were 435 million in Q1 2021, an increase of 6.88% compared to Q1 2020. The company gained 28 million monthly active users in 2020.

Activision 

Activision Publishing Inc. manages the development, production, and distribution of video games through its subsidiary studios. Call of Duty is a flagship product franchise of Activision. The company also operates the Call of Duty League, a worldwide professional sports league featuring city-based teams.

In Q4 2019, Activision launched Call of Duty Mobile due to which, MAU increased from 36 million in Q3 2019 to 128 million. The company gained 92 million monthly active users in Q4 2019. That was the massive growth Activision had ever seen. In Q1 2021, Activision’s monthly users increased by 47.06% year-over-year, or 48 million in Q1 2020 to 150 million.

Blizzard 

Activision Blizzard, Inc. acquired Blizzard Entertainment in 2008. Blizzard operates its online gaming service as Blizzard Battle.net. It operates a one-of-a-kind online gaming service that enables the digital distribution of Blizzard material, selected Activision content, online social connectivity, and user-generated content creation. The company also includes activity from the Overwatch League, a global professional esports league with city-based teams.

Blizzard’s monthly active users dropped from 32 million in Q1 2020 to 27 million in Q1 2021, reflecting a 15.63% year-over-year drop.

King

Activision Bizzard purchased all of King Digital Entertainment plc’s outstanding shares in 2016 for $5.9 billion. Candy Crush is King’s flagship product, with “match three” games available for mobile and PC platforms.

King Digital Entertainment has been consistently contributing a major number of users. However, King’s monthly active users dropped from 273 million in Q1 2020 to 258 million in Q1 2021, marking a 5.49% decrease. In Q1 2021, King’s MAUs were approximately 60% of Activision’s total MAUs. King’s MAUs gradually decreased quarter by quarter after Q1 2016 till Q3 2019.

Company Overview

Activision Blizzard Inc. was founded in July 2018 by the merger of Activision and Vivendi Games. It is headquartered in Santa Monica, California. It is traded on Nasdaq under the trading symbol of “ATVI”. As of 31st December 2020, The company had around 9,500 employees of which approximately 65 % were from North America. Its key intellectual assets include Call of Duty, Crash Bandicoot, Guitar Hero, Tony Hawk’s, Spyro, World of Warcraft, StarCraft, Diablo, Hearthstone, Overwatch, and Candy Crush Saga.

Activision Blizzard Inc. is a Fortune 500 and S&P 500 member. As of March 2018, it was the world’s top sales and market capitalization gaming firm in America and Europe. The company owns and operates additional Companies, including Treyarch, Infinity Ward, High Moon Studios, and Toys for Bob, on a separate model of Activision Publishing studios.

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